• Pine Labs (Fintech unicorn present in 5+ international markets)

• In partnership with Natekar Sports & Fitness (NSF)

• Employer branding initiative

• Multi-visual digital campaign

• Support elite athletes in career transition

• Position Pine Labs as a company that values grit and performance

• Reinforce a culture that respects sporting excellence beyond competition

To create a compelling employer brand narrative that:

• Attracts national-level sportspersons

• Frames Pine Labs as a destination for performance-driven talent

• Recognizes the transferable skills of athletes for corporate success

• Led creative strategy and narrative direction

• Conceptualized the core idea “Second Innings” — linking sporting careers with professional growth

• Wrote campaign and messaging framework

• Worked with design and motion teams to bring the idea to life across visuals and layouts

• A differentiated employer brand voice rooted in an athletic mindset and performance culture

• Positive reception across internal stakeholders and athlete communities