I’m a Toronto-based copywriter with over a decade of experience building brands that stand out and drive business impact. I’ve mentored teams, collaborated across disciplines, and know how to work with legal, product and client stakeholders to get strong ideas through.

With deep expertise across CPGs, fintech, mobility, and regulated industries, I’ve led creative for Pine Labs (a PayPal-backed fintech unicorn), rebranding the business globally and launching digital-first products across Southeast Asia. My work has earned Clio and Effie awards, including a cultural stunt involving Donald Trump that went viral.

My work blends brand storytelling with systems thinking. If your client needs to speak with clarity and conviction, if your brand needs to say something memorably, better call Praveen.