Fintech Rebrand Launch

A fintech unicorn’s global rebrand — Brand new identity and an all-new manifesto. Designed and articulated to the last detail.

Rolled out to internal and external audiences with a single, forward-looking narrative.

  • Client

    Pine Labs (PayPal-backed fintech unicorn)

  • Format

    Brand film + Brand Guidelines Microsite (with downloadable brand assets)

  • Focus

    • Brand repositioning
    • Stakeholder alignment

  • Goal

    Articulate the company’s evolved mission and identity across all business functions and communication channels.

  • Role

    • Scripted the brand film
    • Creative-directed along leadership and design

  • Result

    • Used across investor decks, internal launches, sales enablement, and employer branding
    • Signalled brand maturity to partners, investors, and talent

Narrative-first

Modular scripting

Internal + external clarity

Internal + external audience

Downloadable brand assets

Includes Brand ToV Guide