Helios Moments of Impact

Using situational storytelling to reframe watches as social currency.

  • Client

    • Helios (The Watch Store by Titan)

    • Premium Indian retailer of over 25 international watch brands

    • Brands featured: Seiko, Victorinox, Tommy Hilfiger

  • Format

    • Print campaign (full-page ads)

    • Outdoor (OOH) advertising

    • Designed for billboards and high-visibility placements

  • Focus

    • Elevate Helios as a lifestyle-forward destination

    • Drive brand consideration over just price or product

    • Tap into aspirational, occasion-driven purchase triggers

  • Goal

    Frame each watch within a moment of social impact to maximize relevance

  • Role

    • Conceptualized and wrote all headlines

    • Defined the irreverent, confident tone of voice

    • Collaborated with art directors to align visual hierarchy with copy intent

    • Ensured consistency across brand and model variants

  • Result

    • Ran nationally across print and outdoor

    • Successfully refreshed the brand voice for a younger audience

    • Laid the foundation for Helios’ future campaigns rooted in lifestyle storytelling

1.jpg
2.jpeg
3.jpeg