Retailer Compliance Campaign

Retail-ready tobacco update toolkits built for compliance, clarity, and rollout efficiency.

Client

British American Tobacco (BAT)
Format

B2B print and POS materials
Focus

• Merchant communication
• Legal compliance enablement
Goal

• Translate legal guidelines into clear, usable collateral for thousands of retailers
• Drive accurate product display and pricing across channels
• Ensure seamless rollout of new B2B products in a regulated category
Role

• Interpreted legal documentation into merchant-friendly copy
• Created multi-format communication stack across print and digital
• Ensured regulatory compliance, readability, and rollout consistency
• Liaised with regulatory, design, and go-to-market teams
Result

• Approved for compliance across legal and regulatory checkpoints
• Customised content rollouts across Canadian provinces
• Enabled compliant display and merchant onboarding at scale

Client