Nostalgia-Driven Social Series
Micro-stories that built emotional resonance for a new-age Indian beverage brand.
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Client
Paper Boat (India’s leading nostalgia-based drink brand)
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Format
Social media storytelling campaign
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Focus
• Cultural memory
• Emotional engagement -
Goal
Build daily emotional affinity with millennials by weaving shared childhood moments into the brand voice.
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Role
• Wrote 150+ original narrative posts evoking everyday 90s Indian nostalgia
• Developed a scalable, sentiment-first voice framework for the brand
• Partnered with visual teams to fuse story structure with minimal design
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Result
• Grew brand’s Facebook following from 500 to 150,000 organically
• Established one of India’s most beloved brand voices• Achieved organic growth without paid media
• Sparked a storytelling trend across CPG brands in the market
Cultural context: Signing each other's uniforms was every kid's last-day-of-school ritual.
Cultural context: Indian kids drew on walls before moms brought justice.
Cultural context: Kids used school notebooks as fidget toys before fidget toys.
Cultural context: Cycling lessons are the first trust fall between Indian parents and children.
Cultural context: India’s middle-class hobby of stamp collecting was peak wanderlust.
Cultural context: Indian families played cutthroat Business, our local Monopoly clone.
Cultural context: Sneak-up games like “Bolo Kaun?” were common among siblings in India.
Cultural context: Prince of Persia was every 90s Indian kid’s first computer game.
Cultural context: School kids dismantled click-pens out of boredom or curiosity.
Cultural context: School days in India were defined by hand-written class schedules.
Cultural context: Indian kids found the TV's post-shutdown static magical.
Cultural context: Indian kids repurposed discarded tires into backyard swings.
Cultural context: 90s handhelds were rare, prized distractions from school.
