Internal Culture Activation

A values-driven initiative designed to engage employees through handwritten peer recognition during World Kindness Day.

  • Client

    Pine Labs (PayPal-backed fintech unicorn)

  • Format

    Employee engagement activation

  • Focus

    • Workplace culture and morale
    • Low-effort, high-emotion output

  • Goal

    Reinforce the company’s core values of empathy and collaboration through a tangible, low-friction act of recognition.

  • Role

    • Conceptualized the Wall of Kindness activation and messaging approach

    • Led execution and creative direction of the internal campaign and recap film

    • Framed the experience to be participatory, sincere, and emotionally resonant without being performative

  • Result

    • Strengthened internal culture through high employee participation at HQ

    • Used by HR and leadership as a storytelling moment for empathy in action

    • Created an ongoing reference point for values alignment and team morale