Wrogn (Indian alt-fashion label equivalent to Supreme)

• TV
• Digital brand films

• Brand differentiation
• Behavioral storytelling

Promote Wrogn by turning silence into a brand statement during the Indian Premier League, a cricket event with Super Bowl-level viewership.

• Conceptualized the campaign idea of surrendering primetime ad space as a form of brand authorship

• Wrote a three-part “ad series” that offered nothing to sell and everything to signal

• Aligned messaging tone with the brand’s anti-mainstream DNA and cricket icon Virat Kohli’s irreverent public persona

• Aired during the IPL, which draws over 400 million viewers across digital and broadcast

• Cut through a hyper-competitive media environment by doing the opposite of what every brand was doing

• Positioned Wrogn as a brand that lives its values by how it behaves, not just how it looks