Election Coverage Brand Campaign

A news network ad film series that highlights its proximity to India’s political, social and cultural events.

  • Client

    News18 (India’s leading national news network)

  • Format

    • TV
    • Digital brand films

  • Focus

    • Brand positioning
    • Audience engagement

  • Goal

    Reinforce News18’s promise of unmatched election coverage by turning proximity into the central creative device.

  • Role

    • Created the campaign tagline and core idea framing of “Get Closer to The News”

    • Wrote three ad films that placed the viewer inside chaotic national events, using proximity as metaphor

    • Balanced social satire with visual punch for clarity across mass media

  • Result

    • Broadcast nationally during election season, increasing brand visibility and editorial differentiation

    • Drove strong recall through disruptive narrative structure and cultural specificity

    • Positioned the network as a front-row observer of real-time political and social tension

Film 1: Parliament
Exposes the raucous chaos of a power-hungry leadership during election cycles.

Film 2: Cricket
Using the country’s most emotionally charged sport as a metaphor for political fandom and media obsession.

Film 3: Riots
Depicts how coverage penetrates public fear and civil unrest, reinforcing the network’s on-the-ground credibility.