Executive Thought Leadership Content

A fintech leadership series designed to position the brand at the forefront of product innovation and industry foresight.

  • Client

    Pine Labs (PayPal-backed fintech unicorn)

  • Format

    Video series

  • Focus

    • B2B positioning
    • Brand authority

  • Goal

    Elevate the company’s strategic voice through leadership-led insights on trends, technology, and market direction.

  • Role

    • Conceived, scripted, directed, and produced the series entirely in-house

    • Shaped each episode to balance technical credibility with personal tone

    • Collaborated directly with executives to extract sharp, media-ready insights

  • Result

    • Used across LinkedIn, sales outreach, and product marketing to strengthen leadership visibility

    • Helped reposition Pine Labs from platform provider to industry thought leader

    • Enabled future-proofing of brand messaging by aligning leadership voice with external narrative

• Tech vision through real voices

• Leadership framed as product edge

• Tone split: expert yet human