Customer Success Video Series

A multi-episode content series that turned a fintech product’s capabilities into business growth stories for enterprise clients.

  • Client

    Pine Labs (PayPal-backed fintech unicorn)

  • Format

    • Branded video series
    • Digital distribution

  • Focus

    • Product storytelling
    • B2B enterprise trust-building

  • Goal

    Highlight how Pine Labs’ fintech product, Plural, supports enterprise-scale growth through digital payments and commerce enablement.

  • Role

    • Conceptualized the full series format and messaging structure in-house

    • Wrote and directed all episodes in collaboration with a production partner

    • Translated technical product value into real-world outcomes through human-led narratives

  • Result

    • Featured clients included leading Indian market equivalents to Shopify, Telus Health, and Canadian Tire

    • Used across enterprise sales, onboarding, and investor materials to drive product confidence and strategic positioning

    • Repositioned Pine Labs from a payment service provider to a long-term business growth partner

Enterprise 2: NoBroker
Who they are: An Asian property platform disrupting India’s real estate market by eliminating brokers

Enterprise 3: IIFL Finance
Who they are: India’s leading NBFC offering gold loans, home loans, business loans, through 2,600+ branches across the country.

Enterprise 4: Wakefit
Who they are: India’s leading direct-to-consumer mattress and home brand

Enterprise 1: PharmEasy
Who they are: India’s largest healthtech platform for prescriptions, diagnostics, and doctor consults straight to your doorstep.