Topical PR Activation

A satirical product stunt that used Donald Trump’s global notoriety to launch an Indian green tea brand.

  • Client

    Te-A-Me teas

  • Format

    • PR film
    • Social media campaign

  • Focus

    • Awareness
    • Earned media
    • Product positioning

  • Goal

    Introduce the brand’s detox proposition by targeting a high-visibility global figure with a culturally bold gesture.

  • Role

    • Created the core campaign narrative and copy across film and supporting content

    • Framed the stunt for international relatability while preserving local wit and intent

    • Collaborated with video, social, and PR teams to ensure execution stayed satirical but brand-safe

  • Result

    • 700+ global media pickups including BuzzFeed, Quartz, and Economic Times

    • 25,000+ social mentions in 48 hours, zero paid media

    • Won the Effie (Silver) in Consumer Products (Beverages)

    • Positioned the brand as bold, relevant, and benefit-led in the crowded wellness category

• Product as social commentary
• Satire disguised as export pitch
• Outrage repackaged as awareness