Organizational Culture Framework

A values framework designed to codify leadership intent into consistent, company-wide behaviors.

  • Client

    Pine Labs (PayPal-backed fintech unicorn)

  • Format

    • Brand manifesto
    • Values framework

  • Focus

    • Organizational alignment

  • Goal

    Establish a shared set of behavioral principles post-restructure to guide performance, leadership, and collaboration.

  • Role

    • Led narrative and structure of internal values articulation
    • Translated leadership vision into codified behavioral principles
    • Scripted the culture film and led internal launch rollout

  • Result

    • Aligned over 4,000 employees post-restructure with a unified behavioral compass

    • Used across onboarding, team planning, and leadership communications

    • Activated as a practical, repeatable reference for decision-making

Cultural Philosophy Statement

Performance Ethos

Decision-Making Principle

Leadership Philosophy

Accountability Framework

Craft Ethic

Feedback Culture

Innovation Mindset