International Women’s Day Campaign

A no-dialogue digital film that subverted Women’s Day clichés to drive global engagement and brand differentiation.

  • Client

    Ms. Taken Fashion

  • Format

    Branded content film

  • Focus

    • Gender commentary
    • Social engagement

  • Goal

    Reposition a celebrity-backed fashion label through cultural critique, using irony instead of inspiration.

  • Role

    • Conceptualized and scripted the no-dialogue film to contrast with typical Women’s Day advertising tropes

    • Collaborated with celebrity talent to maintain message integrity and avoid tokenism

    • Led creative execution to ensure global relatability despite regional production

  • Result

    • Over 15 million views and 200,000 organic shares

    • Featured by India Times, Campaign, and AFAQs as a standout example of socially-driven branded storytelling

    • Elevated brand visibility by leveraging cultural fatigue around performative allyship instead of traditional messaging

• Silence speaks louder
• Subverted format, familiar rhythm
• Ironic hashtag for impact